The two releases are certainly of a piece, filled with upbeat R&B-flavored pop songs with a few ballads that might be termed adult contemporary if the singer happened to be of age. It’s a shrewd ploy that benefits his insatiable following - much of which could be into something else by 2011-2012 - and, in turn, his sales.
This ten-song disc, which follows its seven-song predecessor by just over four months, is intended to be the second half of his debut rather than a true follow-up. Within two months of release, My World went platinum and two of its singles hit the Top 20, making Justin Bieber an almost inescapable teen pop phenomenon.
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